Big picture thinker, versatile problem solver, and scrappy operator designing for growth.
hire me to
Design an end-to-end customer experience that maximizes retention and lifetime value
Craft product messaging to create meaningful experiences that fill customers’ deepest desires
Chart a strategic path from X to Y that’s up and to the right
Secure non-dilutive funding
case studies in
Growth
Pricing Strategy
Growth Marketing
Scaling Innovation
Business Model Design
Nonprofit Startup
Executive Leadership
Non-Dilutive Funding
Grants, baby!
case studies in
Strategy
Startup Exit
Roadmapping Through Ambiguity
0 to 1 Product
Venture Building
case studies in
Design
Prototypes for Buy-In
UX Writing
Distill a Complex Idea
Framework Design
Phygital Retail Experience
CX Design
Market Opportunity
Generative Design Research
case study in
Leadership
Build a Team, Get it Done
Executive Leadership
Always Learning
Current Expertise
Design
Meaningful Experiences
Value Propositions
Behavior-Based Personas
Content & Messaging
Journey Mapping
System Mapping
Rapid Prototyping
Workshop Facilitation
Discovery Research
Synthesizing Insights
Financials as Storytelling
Group Culture
Management
Cross-Functional Collaboration
Strategic Planning
Talent Mentorship
Team Management
Budgeting
Internal Communications
Process Design & Improvement
Stakeholder Stewardship
Tools
Miro
FigJam
Notion
Asana
Google Suite
Any Spreadsheet
Any Deck Builder
SlideDocs
Pens, Paper, Stickies
Future Expertise
Actively Growing
Figma
Airtable
No-Code Digital Prototyping
Social Wellness Market
Trauma-Informed Design
Responsible AI
Service Blueprints
Inclusive Design
Venture Capital Fundraising
My Story
I'm a strategist and builder with a Design Strategy MBA and a decade of experience driving growth across DTC startups, NGOs, regional arts institutions, and SMBs.
I started my career at Oregon’s largest foundation, honed my fundraising, writing, and marketing chops at Literary Arts, then outsourced myself and built a grants consultancy specializing in nonprofit startups at the intersection of arts and youth development.
In 2016, I joined the staff of The Circus Project to grow the org from a five-figure budget to nearly $1 million in revenue.
In 2022, I left nonprofit to level up my leadership with an MBA in Design Strategy from CCA in San Francisco, which is basically a niche master's degree in bridging silos across product, marketing, people, and business strategy.
I’m now working with startups and entrepreneurs to accelerate product-market fit and propel growth.
My x-factor is quickly seeing throughlines and pinpointing levers for outsized change.
I love micro-community building, cookbooks, and sending Valentines to my heroes.
I’d love to hear what you’re working on. Email me to chat.