Opportunities in Social Wellness
Market research to inform product strategy and positioning
Discovery Research | Venture Opportunities | 8 weeks
Team
Kirsten Collins, Head of Product
Vivi Kreisel, Head of Design
Stephanie Le, Head of Marketing
Bhumika Ahuja, Lead Researcher
Opportunity Space
The wellness industry is booming, but it’s weirdly missing the one thing that actually moves the needle on longterm health and happiness: quality relationships. We saw an opportunity to be an early entrant into the emerging social wellness industry.
Goal
Deep understanding the challenges and jobs to be done of modern adult friendship. Gain insights directly from potential users to inform product strategy and market positioning.
Methods
User Interviews with 14 participants
Survey with 245 qualified responses
Results
Research insights disproved our initial product hypothesis and led us to pursue a new value proposition and product strategy to solve for our users’ most annoying paint point.
Skills
participant recruitment
question design
user interviews
insight synthesis
opportunity framing
deck copy and story arc
Design Research Results
The deck below illustrates the market opportunity we identified and the insights we gained to inform our product design.
See where we took this research:
Venture Building